What is RollWorks Account-Based Platform?
The RollWorks platform is designed to help B2B companies of any size align their marketing and sales efforts to drive revenue growth. Powered by machine learning and a robust account data foundation, the platform enables users to identify target accounts, engage them through various digital channels, and measure the effectiveness of their account-based marketing (ABM) initiatives
Highlights
- Account-based targeting: The platform helps users identify and prioritize their target accounts based on data-driven insights
- Integrated marketing channels: RollWorks allows users to coordinate their display ads, social ads, and triggered email campaigns to reach and engage their target accounts
- Sales and marketing alignment: The platform's features help marketing and sales teams work together more effectively to support the ABM strategy
- Performance measurement: RollWorks provides tools to track and analyze the impact of various marketing and sales activities on revenue generation.