What is RudderStack?
RudderStack is a leading Warehouse Native Customer Data Platform (CDP) designed specifically for data teams. Unlike traditional CDPs, RudderStack runs directly on top of your customer's warehouse or data lake, eliminating the need to store data and addressing security concerns while unlocking the full value of your warehouse investment. With RudderStack's end-to-end platform and flexible, powerful tooling, data teams can easily collect, unify, and activate customer data to drive growth for the entire business
Highlights
- Warehouse Native Architecture: RudderStack operates directly within your existing warehouse or data lake, avoiding data duplication and addressing security concerns
- Unified Customer Data Platform: RudderStack provides a comprehensive solution for collecting, transforming, and activating customer data across the entire technology stack
- Flexible Tooling: RudderStack offers a range of powerful tools and SDKs to enable easy integration and data flow across applications, websites, and SaaS platforms
- Real-time Data Streaming: RudderStack can stream customer data in real-time, allowing immediate activation and insights.
Features
Stand-alone system
Pre-built templates for common use cases (PII,
Configurable sync schedule
Official, pre-built DBT models
Processing flexibility
Functions library enables stored, re-usable
12+ SDKs for event streaming
Update keys to ensure the payload is correct
80+ cloud and warehouse destinations
Support for all the major warehouses
Unlimited events
Platform-independent
Segment source and destination (for simple