Ruler Analytics

What is Ruler Analytics?

Ruler Analytics is a comprehensive marketing measurement and attribution platform that empowers businesses to gain a holistic understanding of their customer journey and optimize their marketing strategies for revenue and ROI. This platform seamlessly integrates with various marketing, sales, and analytics tools, providing a centralized hub to capture, analyze, and share data-driven insights

Highlights

• Multichannel Attribution: Ruler Analytics offers six different attribution models, including first-click, last-click, linear, position-based, time-decay, and data-driven, enabling businesses to accurately attribute revenue to their marketing channels, campaigns, content, and keywords
• Call Tracking and Form Tracking: The platform's advanced tracking capabilities allow businesses to match phone calls and form submissions to website visitors, providing a complete view of the customer journey and the impact of offline and "dark social" touch points
• CRM and Analytics Integration: Ruler Analytics seamlessly integrates with popular CRM and BI tools, such as Salesforce and Google Analytics, enriching these systems with cost, opportunity, revenue, and ROI data to drive better decision-making
• Offline and Zero-click Measurement: The platform helps businesses overcome accuracy issues caused by the "death of the cookie" by measuring the impact of offline and zero-click channels using first-party data.