Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud offers a robust and integrated platform that enables businesses to deeply understand, personalize, and engage with their customers across the entire social landscape. The platform provides advanced data management capabilities to aggregate and organize first-party, second-party, third-party, and offline data, empowering users to create comprehensive consumer profiles. Leveraging built-in artificial intelligence, the platform enables tailored interactions throughout the customer journey, while delivering industry-leading solutions for email, mobile, advertising, and social engagement to reach and connect with each individual consumer at scale

Highlights

• Comprehensive data management to aggregate and organize first-party, second-party, third-party, and offline data
• Creation of complete consumer data profiles
• Utilization of built-in AI for personalized customer interactions
• Delivery of industry-leading email, mobile, advertising, and social engagement solutions
• Ability to reach and connect with individual consumers at scale