SAS Customer Intelligence 360

What is SAS Customer Intelligence 360?

SAS Customer Intelligence 360 is a comprehensive marketing solution that empowers organizations to reimagine their marketing approach. By leveraging dynamic data collection, holistic customer insights, and real-time decision-making capabilities, this platform enables marketers to deliver highly relevant, targeted, and individualized communications across all marketing channels

Highlights

• Holistic customer journey insights: SAS Customer Intelligence 360 provides a complete view of the customer journey by integrating data from multiple sources, allowing marketers to gain deep understanding of customer behavior and preferences
• Adaptive planning and journey optimization: The platform's journey activation, adaptive planning, and real-time decision engine capabilities enable marketers to create and continuously optimize customer experiences based on evolving customer needs and behaviors
• Multichannel marketing capabilities: SAS Customer Intelligence 360 offers a centralized hub for managing and executing marketing campaigns across digital and direct channels, ensuring a consistent brand experience
• Predictive marketing and analytics: The solution's guided analytics and machine learning-powered attribution modeling help marketers make data-driven decisions, measure marketing impact, and optimize resource allocation
• Privacy-focused data management: The platform facilitates the collection and management of zero- and first-party data, enabling marketers to adapt their strategies in the face of evolving privacy regulations.