Scibids

What is Scibids?

Scibids is a cloud-based software platform that empowers businesses to leverage artificial intelligence (AI) and machine learning to automate campaign analysis and optimization processes across all addressable paid media. Thousands of global brands leverage Scibids technology to grow their return on investment (ROI) through established relationships with leading, global demand-side platforms

Highlights

• Automated campaign analysis and optimization: Scibids enables users to automatically analyze data generated from the programmatic buying stack, including conversion data files from the ad server, and make data-driven decisions to improve marketing operations
• Multivariate campaign monitoring: The platform allows users to monitor and cross-reference each ad impression with various variables, such as URL, site placements, browser types, and geographical regions, providing a comprehensive view of campaign performance
• Integrated AI assistant: Scibids' built-in AI assistant helps marketing professionals view potential campaign outcomes and analyze sales metrics via key performance indicators (KPIs), empowering them to make informed decisions
• Flexible integration: The platform offers an API that enables businesses to integrate Scibids with a variety of third-party applications, such as Facebook Business Manager, Beeswax, and The Trade Desk, streamlining the marketing technology stack
• Automated bid and budget management: Scibids helps users automatically adjust the bid levels and budget allocations of campaigns on a centralized platform, optimizing marketing spend and driving better results.