Smart AdServer

What is Smart AdServer?

An integrated ad management platform, Smart AdServer empowers premium publishers to serve demanding buyers across a diverse range of ad formats and channels. Leveraging a fully transparent and shared-interest approach, the platform enables publishers and brands to capture fair value at every advertising opportunity on their own terms. With comprehensive tools for transaction model blending, audience data activation, and value path optimization, publishers can exercise full control over the variables impacting their ad monetization.

Highlights

• Integrated solution for ad serving across web, mobile, and tablet formats
• Real-time bidding (RTB) capabilities to monetize inventory and ad network partnerships
• Audience targeting and segmentation features including interest targeting, retargeting, and behavioral remarketing
• Robust analytics and market data insights to inform campaign optimization