Snapchat

What is Snapchat?

Snapchat is a versatile social media platform that enables users to share ephemeral multimedia and text messages with friends. The app's core functionality allows users to set customizable viewing time limits ranging up to 10 seconds, after which the shared content disappears permanently. Snapchat also notifies users if their content is screenshot by the recipient. The platform supports building connections, collecting points, and identifying top friends. Beyond personal use, Snapchat offers business-focused features such as creating Snap Ads or marketing campaigns, setting audience parameters, and tracking performance metrics. Snapchat's immersive and playful design encourages creative self-expression and fosters lightness in social interactions

Highlights

• Ephemeral messaging with customizable viewing time limits up to 10 seconds
• Notification of screenshot activity by recipients
• Support for building connections, collecting points, and identifying top friends
• Capabilities for businesses to create Snap Ads, launch marketing campaigns, and track performance