Tealium Customer Data Hub

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub (CDH) is a comprehensive platform that seamlessly integrates customer engagement data across an organization's technology stack, enabling brands to drive personalized customer experiences. At the heart of the CDH is a unified customer profile, built from real-time data collected from a variety of sources, including websites, mobile apps, devices, kiosks, and servers. This centralized data repository powers a range of capabilities, from tag management and API integration to predictive insights and embedded analytics for reporting and dashboarding

Highlights

• Unified customer data collection: Tealium universally collects customer data from any source, including websites, mobile applications, devices, kiosks, servers, and files, and standardizes it in a central data layer
• Real-time customer engagement: The CDH enables organizations to leverage unified customer data in real-time to drive personalized interactions across all digital touchpoints
• Empowered business users: The CDH is designed to empower business users to leverage data for customer engagement and insights, while also providing capabilities for technical teams to manage customer data and collection
• Enterprise-grade tag management: Tealium is the recognized leader in enterprise tag management, serving 1.2 trillion tags per quarter on behalf of its global clients.