What is The Trade Desk?
The Trade Desk is a comprehensive, cloud-based platform that empowers ad buyers to create, manage, optimize, and measure advertising campaigns across diverse ad formats and devices. Its integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisive capabilities, while enterprise APIs enable custom development on top of the platform. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. The Trade Desk is recognized as a leader in emerging programmatic channels like Connected TV, Retail Media, audio, digital-out-of-home, and gaming. To help marketers navigate the complex world of data-driven advertising, the platform also offers Edge Academy certification courses
Highlights
- Goals-based buying with the ability to set and optimize multiple KPIs
- Robust data marketplace to inform and measure ad campaigns against offline and online results
- Enterprise-level APIs for custom platform development
- Leadership in emerging programmatic channels like Connected TV, Retail Media, audio, digital-out-of-home, and gaming
- Edge Academy certification courses to upskill marketers on data-driven advertising