TubeMogul

What is TubeMogul?

TubeMogul is an integrated video advertising platform that empowers brands and agencies to unify their digital video campaigns. By providing a single, streamlined solution, TubeMogul enables clients to gain control over their video advertising spend, simplify their workflow, and verify the success of their marketing efforts. Founded in 2006 and headquartered in Emeryville, California, TubeMogul has expanded with offices across North and South America, Europe, Asia, and Australia, serving the world's largest brands and agencies

Highlights

• Programmatic Video Buying: TubeMogul's integrated platform facilitates the purchase and management of digital video ads through programmatic channels
• Brand Insights: The platform's integrated survey tool, BrandSights, gathers insights into metrics like brand awareness, favorability, and purchase intent
• Brand Safety: TubeMogul's BrandSafe feature employs a three-layered security approach to ensure brands are not associated with undesirable content
• GRP-based Planning and Buying: BrandPoint allows clients to plan, buy, and measure digital video campaigns based on Gross Rating Points (GRPs), mirroring traditional broadcast advertising practices.