What is Veeva Claims Management?
The application provides a centralized platform for managing the entire product claims lifecycle, from initial request to final usage tracking. Through a cloud-based interface, users can submit new claims, gather supporting evidence, route requests for review and approval, and monitor the deployment of approved claims in marketing assets. The tool integrates with existing systems and workflows to streamline the claims management process, ensuring regulatory compliance and consistent brand messaging across all customer-facing materials
Highlights
- Cloud-based platform for end-to-end product claims management
- Supports submission, substantiation, review, and approval of new claims
- Tracks usage of approved claims in marketing assets and materials
- Integrates with existing systems and workflows to optimize compliance processes