Viafoura

What is Viafoura?

Viafoura is a digital experience company that helps brands activate their audiences through a suite of engagement and personalization solutions, maximizing conversions of unknown to known users. We work with brands to build direct relationships with their audiences, creating the foundation for a scalable first-party data strategy while reducing dependency on social media. In fact, our socially immersive tools including topic and author follows, real-time conversations, an on-site community feed, personalized notifications and alerts engage, convert and retain visitors right on customer websites. Viafoura's industry-leading, AI-powered content moderation solutions are customized to support each customer's unique community guidelines. As a result, customers can scale and streamline their audience engagement and community-building initiatives while maintaining a civil and brand-safe environment. Our solutions leverage advanced machine learning to process and analyze terabytes of first-party engagement and behavioural data. This data is then transformed into predictive and actionable insights, such as personalized recommendations, user propensity scores, dynamic user profiles, interest-based cohorts, personas and rich data visualizations. These proprietary data signals are all available for integration with customers' data platforms through various methods, like data APIs, real-time webhooks and raw data exports. All of our solutions are highly customizable and can be easily integrated into customer tech stacks, including their CMS, identity management and subscription platforms using lightweight JavaScript modules or native APIs. Plus, our flexible commercial models offer traditional SaaS licensing and ad-supported implementations whereby customers pay no up-front licensing fees and share in the incremental ad revenue generated by Viafoura's high-performing ad units

Highlights

• Socially immersive tools for audience engagement, conversion, and retention on customer websites (e.g., topic and author follows, real-time conversations, community feed, personalized notifications and alerts)
• AI-powered content moderation solutions customized to support each customer's community guidelines
• Scalable first-party data strategy and reduced dependency on social media
• Advanced machine learning to generate predictive and actionable insights from first-party engagement and behavioral data (e.g., personalized recommendations, user propensity scores, dynamic user profiles, interest-based cohorts, personas, data visualizations)
• Flexible integration and commercial models, including Saa