What is Viant Technology?
Viant Technology is a programmatic advertising platform that enables brands to connect with consumers across various digital channels, including mobile, Connected TV, Linear TV, desktop, audio, and digital out-of-home. The platform leverages Viant's proprietary Identity Graph, which links 115 million U.S. households to over 1 billion connected devices, and provides access to more than 280,000 audience attributes from over 70 data partners. This empowers marketers to influence consumer behavior in real-time and optimize the return on their advertising investments
Highlights
- Cross-channel programmatic advertising capabilities across mobile, Connected TV, Linear TV, desktop, audio, and digital out-of-home
- Exclusive access to Viant's Identity Graph, linking 115 million U.S. households to over 1 billion connected devices
- Access to more than 280,000 audience attributes from over 70 data partners
- Enables real-time consumer behavior influence and optimization of advertising investments