Virtuous

What is Virtuous?

Virtuous is a comprehensive fundraising platform that integrates crucial nonprofit functions into a single, responsive system. Beyond a traditional CRM, Virtuous unifies marketing automation, events management, online giving, portfolio tracking, and volunteer coordination - empowering users to deliver personalized, data-driven donor experiences that increase generosity and further organizational missions

Highlights

• ified Fundraising Platform: Consolidates CRM, marketing, events, giving, portfolio management, and volunteer coordination in a single solution
• Responsive Donor Engagement: Identifies optimal next steps for each donor, whether volunteering, increasing giving, or advocacy, and automates personalized outreach
• Data-Driven Insights: Leverages predictive analytics, A/B testing, and visualizations to surface trends and guide strategic decisions
• Customizable Donor Segmentation: Segments constituents based on persona, passions, affiliations, and communication preferences for targeted engagement
• Automated Email Marketing: Streamlines design and delivery of personalized, mobile-responsive campaigns with performance tracking