What is VWO Insights - Web?
VWO Insights consolidates session recordings, heatmaps, on-page surveys, and other data sources to pinpoint issues within visitor experiences. This enables users to resolve problems and further enhance their website's high-performing elements. The platform's intuitive point-and-click editor empowers marketing professionals to experiment with and compare diverse page versions, even without coding expertise. By analyzing the conversion rates or sales data generated by these A/B tests, users can identify the optimal website and landing page configurations to drive business results
Highlights
- Session recording and heatmap capabilities to diagnose visitor experience issues
- On-page survey functionality to gather direct user feedback
- Point-and-click visual editor for creating and testing multiple page variants
- A/B testing to determine the highest-converting website and landing page designs
- Comprehensive analytics to measure the impact of design and content changes
Features
A/B Testing
Heatmap
Conversion funnel
Landing Page
Optimization