What is WHOOP?
The cloud-based shopping management software provides firms with tools for predictive bidding, item-level structuring, and data modeling to optimize their online shopping operations. The wearable device offers personalized insights on the user's body recovery, strain, sleep, and overall health, complemented by in-app coaching features designed to help the user achieve their fitness and wellness goals. For Google Shopping users, the software's predictive algorithm enables setting individual, KPI-targeted bids for the entire product assortment, unlike other management solutions that generate item-specific campaigns and offer a lightweight dashboard balanced by advanced modeling, custom strategies, and deep specialization in Google Ads
Highlights
- Predictive bidding capabilities for optimizing online shopping operations
- Item-level structuring and data modeling features
- Personalized insights on body recovery, strain, sleep, and health
- In-app coaching features to support fitness and wellness goals
- Predictive algorithm for setting individual, KPI-targeted bids on Google Shopping