What is WordStream?
Streamline and optimize your digital advertising campaigns with WordStream, an all-in-one platform designed to help small and medium-sized businesses maximize their return from paid search and social media advertising. The WordStream Advisor software enables advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single centralized dashboard, the only solution of its kind to offer both PPC and paid social management capabilities At the core of WordStream Advisor is the 20-Minute Work Week, a feature that provides users with personalized, data-driven recommendations to improve campaign performance. This allows advertisers to quickly identify and address areas for optimization within their accounts, without the need to sift through irrelevant data. The platform also simplifies the management of key advertising functions, such as geotargeting, dynamic keyword implementation, call tracking, conversion tracking, performance reporting, and landing page optimization For advertisers seeking a more hands-off approach, WordStream offers a premier consulting service with a dedicated account manager, as well as a managed services program that fully handles PPC account and campaign management on the client's behalf In addition to the core Advisor platform, WordStream provides a suite of free marketing tools, including the AdWords Performance Grader, which evaluates the strengths and weaknesses of an AdWords account and compares its performance to industry benchmarks and best practices. Other free tools include the Landing Page Grader, Bing Ads Grader, and keyword research utilities for both SEO and PPC campaigns
Highlights
- Centralized management of PPC and paid social advertising campaigns from a single dashboard
- 20-Minute Work Week feature provides personalized optimization recommendations
- Streamlined management of key advertising functions, including geotargeting, dynamic keywords, call/conversion tracking, and landing page optimization
- Premier consulting services and fully managed PPC account management available
- Free marketing tools, including AdWords Performance Grader, Landing Page Grader, and keyword research utilities