What is Yahoo AdTech DSP?
Yahoo AdTech DSP is a comprehensive programmatic video advertising platform that enables advertisers to reach audiences across web, mobile, and connected TV. Powered by Verizon Media's extensive data and insights from nearly one billion users, the DSP offers advanced machine learning optimization and productivity features to help marketers manage their omni-channel programmatic strategies, achieve complex branding and performance objectives, and access premium inventory to target precise audiences on any device
Highlights
- Exclusive access to Verizon Media's user data and insights from nearly one billion users
- Advanced machine learning optimization capabilities
- Productivity features to manage omni-channel programmatic strategies
- Flexibility and control to reach precise audiences across web, mobile, and connected TV
- Ability to effectively hit complex branding and performance goals