What is Yandex.Metrica?
Yandex.Metrica is a comprehensive web analytics system that offers advanced reporting tools, heat maps, and session replay capabilities to provide organizations with a deep understanding of their audience. The platform seamlessly connects online and offline data, enabling cross-device tracking, and provides intuitive attribution models and customizable dashboards to drive business growth. Yandex.Metrica also offers out-of-the-box features to filter out spam, control bot traffic, and monitor ad blocker usage, ensuring accurate data. For those who require more advanced analysis, the platform provides a Logs API, allowing users to access raw data and develop unique analytical solutions
Highlights
- Advanced reporting tools and heat maps for comprehensive audience analysis
- Online-to-Offline connection and Cross-device data tracking
- Intuitive attribution models and customizable dashboards for business growth
- Spam and bot traffic filtration, and ad blocker usage monitoring
- Logs API for accessing raw data for custom analytical tasks