Yext

What is Yext?

Yext is a New York City-based technology company that specializes in online brand management. It offers a cloud-based network of apps, search engines, and other facilities to help organizations manage and update their brand information across the digital ecosystem. Founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz, Yext has grown to become a significant player in the market, with a market capitalization of over $2.0 billion in 2019 and a revenue of $354.7 million for the 2021 fiscal year At the core of Yext's offering is the Answers Platform, which collects and organizes content into a Knowledge Graph. This knowledge graph is then leveraged through a suite of complementary products, including Listings, Pages, Reviews, and Search, to deliver relevant and actionable information to customers, employees, and partners wherever they look for it. With the ability to manage brand information across search engines, websites, mobile apps, and hundreds of other digital touchpoints, Yext has become a trusted partner for thousands of companies worldwide for over 15 years Additionally, Yext's Analytics solution provides organizations with a comprehensive view of how consumers interact with their business online. By tracking customer interactions across various sites, platforms, and devices, Yext helps businesses not only understand their search rankings but also the extent to which they control the information that consumers see about their business

Highlights

• Knowledge Graph: Yext's platform collects and organizes content into a centralized knowledge graph to power various brand management solutions
• Multichannel Delivery: Yext enables businesses to manage and update their brand information across search engines, websites, mobile apps, and other digital touchpoints
• Comprehensive Analytics: Yext's Analytics solution provides a true picture of business performance across the digital ecosystem, including search rankings and brand control.