What is Zeta Programmatic, Formerly Sizmek?
Zeta Programmatic, formerly Sizmek, is a data-driven marketing technology company that empowers brands and agencies to acquire, retain, and grow their customer base through digital advertising campaigns. The platform's robust capabilities, extensive data assets, and advanced AI-powered optimization make it a powerful tool for marketers seeking to drive meaningful business outcomes
Highlights
- Amplify conversion across multiple channels by leveraging Zeta DSP's access to over 750 million deterministic identities and intent-based audience segments
- Harness the industry's third-largest proprietary data set to uncover consumer and market-level insights, and act on them using Zeta's always-on, closed-loop AI optimization
- Combine Zeta's proprietary identities with curated premium ad inventory to achieve unparalleled addressability, reach, performance, and cross-channel sequencing
- Gain visibility into model performance and improve media spend allocation across partners and channels through Zeta DSP's deterministic attribution approach.