What is Constellation Scorecard?
Constellation Scorecard is a free tool enabling marketers to track social media ad performance over time and compare their ads to those of other brands within an anonymous data co-op. The tool provides data-driven insights to help identify opportunities for improving ad strategy and execution. Marketers can monitor key metrics like impressions, clicks, engagement, and return on ad spend, gaining a comprehensive view of campaign effectiveness. With Constellation Scorecard, users can make more informed decisions to optimize social media advertising efforts and drive greater business impact
Highlights
- Benchmark social media ad performance over time
- Compare ads to other brands in an anonymous data co-op
- Track key metrics like impressions, clicks, engagement, and ROAS
- Gain data-driven insights to identify opportunities for optimization
- Make more informed decisions to drive greater business impact
Platforms
- Web